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A

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I'm Adi,
Product Designer.

28-year-old product designer at Playtika. As a psychologist with a master's in Neuroscience I integrate my knowledge of human behavior with design to create user-centered, impactful digital experiences.

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AB Testing helps optimize game features through controlled experiments. The existing system lacked a dedicated view for new installs, relying on external tools. The task was to design a new results page to streamline testing and reduce reliance on external tools.

AB Testing

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Campaign Tool 2.0

Campaign Tool 2.0 helps create in-game offers through collaboration between multiple personas. The goal is to redesign the tool with a streamlined user flow and updated interface to improve usability and efficiency, addressing existing pain points.

Detector

Detector is an AI-powered analytics tool that predicts various user patterns, helping inform decision-making based on those insights.

Coming soon...

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